HEB Mexico

The concluding presenter at the 2015 IBC Global Forum was Daniela Romero, Buyer for a leading Mexican supermarket and general merchandise retailer, HEB Mexico. Affiliated with the US based HEB, HEB Mexico sources product independently. Ms. Romero’s presentation included these stats on HEB Mexico: -HEB has 52 stores in Mexico & Ma Tienda has 9 stores in Mexico -HEB in the…