The concluding presenter at the 2015 IBC Global Forum was Daniela Romero, Buyer for a leading Mexican supermarket and general merchandise retailer, HEB Mexico. Affiliated with the US based HEB, HEB Mexico sources product independently.
Ms. Romero’s presentation included these stats on HEB Mexico:
-HEB has 52 stores in Mexico & Ma Tienda has 9 stores in Mexico
-HEB in the United States has US$26 billion U.S. sales
-HEB Mexico has US$2 billion in sales
-Growing into central Mexico
-11% growth rate compound
-In three years their on-line business has grown to 3%
Ms. Romero’s PowerPoint is available to IBC members here.
Not an IBC member? Become a member at no charge. Join here.
About the Speaker:
Daniela Romero
Buyer, Kitchen Products, Tableware and China
Supermercados Internacionales HEB
Daniela Romero holds a Bachelors of Business Marketing from Monterey Institute of Technology and has taken several marketing courses at Queen’s University. During her 12 years at Supermercados Internacionales HEB on the buying team in Mexico, Ms. Romero has focused mainly in general merchandise and housewares categories. For the past 9 years she has been responsible for managing business development through strategic international and domestic sourcing.
