Day One: Session Four The Secret Sauce of Modern Retail: It’s Physical WITH Digital Helaine Suval, President, Suval Consultants; Board of Directors, Lenox; Former EVP/GMM, Macys.com What draws you into a store? If there’s a sense of excitement and entertainment and electricity, you want to be there! Did you know that 90% of all retail sales are still transacted in stores,…
CONTINUE READINGHelaine Suval
CHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then finding the best deal online. Industry experts and senior housewares executives will explore what navigating this omni-channel retailing means to housewares suppliers during the…
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