by Vicki Matranga Design Programs + Services The 2014 International Home + Housewares Show will feature the winners of the 3rd annual IHA Innovation Awards. From thousands of new products on view at the Show, 13 products are named the Best in their categories. Products selected as winners can be entered by large companies or startups. The innovation and design is what…
CONTINUE READINGIHA
IHA Innovation Awards: A New Concept in Cookware
by Vicki Matranga Design Programs + Services The 2014 International Home + Housewares Show will feature the winners of the 3rd annual IHA Innovation Awards. From thousands of new products on view at the Show, 13 products are named the Best in their categories. Products selected as winners can be entered by large companies or startups. The innovation and design is what…
CONTINUE READINGDiscovering Design: Finum
By Vicki Matranga Design Programs + Services Get to know the people behind the stylish products that will appear at the 2014 International Home + Housewares Show in Discover Design. We’ll be posting conversations with exhibitors to give you a glimpse of the inspirations, influences and ideas that go into creating the exciting products that you’ll see in March at McCormick…
CONTINUE READINGHECNA Global Forum: Rethinking the 4 P’s
In today’s business-to-business environment, sticking to the traditional four P’s of marketing – product, place, price and promotion- has fostered narrow, product-focused strategies. Those strategies lead marketing and sales teams to stress product attributes that are no longer differentiators but are now simply the cost of market entry. Richard Ettenson, using insights from…
CONTINUE READINGCHESS Speaker Profile: Ryan Beach
A MULTI-CHANNEL RETAILER’S PERSPECTIVE In this session, learn more about Target’s focus on the changing needs of the Multi-Channel guest and what they are doing to respond to this evolution. Ryan Beach has spent 15 years in Merchandising at Target, including roles in Toys, Domestics, Decorative Home, School and Office and, most recently, Electronics and…
CONTINUE READINGCHESS 2013 Keynote Session Puts Industry Decision Makers In Housewares Hot Seat!
Oct. 9 Panel Features Financial Experts Discussing Why You Should Sell Your Business at Least Once The impact of digital commerce is undeniable. What strategies are housewares execs using to optimize and control business in the vast digital marketplace without undermining a brick-and-mortar foundation? A panel of top industry leaders will address this issue and other hot topics…
CONTINUE READINGHow to Effectively Communicate Online
By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…
CONTINUE READINGHousewares Focus on China & Japan
China and Japan are two dynamic country markets with which you may have prior trade – particularly importing experience. In late September, HECNA is offering an opportunity to conduct business in the reverse direction through exporting. Each of these critical Asian markets presents unique growth trends for you to be aware of and try to capture. As with all market entry,…
CONTINUE READINGNow Simmering: Sous Vide
By Vicki Matranga, Design Programs + Services Lifting the Lid on a New Cooking Product Category Occasionally a new product concept bursts on the scene and rockets to success. At other times we are unaware of a new product category simmering on the back burner. Compelling new products respond to varied trends to satisfy the needs of a wide public or a narrow one. Many…
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