By Vicki Matranga Design Programs + Services Get to know the people behind the stylish products that will appear at the 2014 International Home + Housewares Show in Discover Design. We’ll be posting conversations with exhibitors to give you a glimpse of the inspirations, influences and ideas that go into creating the exciting products that you’ll see in March at McCormick…
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Innovation Insights: An Interview with Richard Babick and Janine Michalek, Design Research
By Vicki Matranga, Design Programs + Services Learn how to develop and launch the right products for the right customer—with the right methods! The four days of the 2014 International Home + Housewares Show will be packed with events as well as educational sessions. To help you plan your time at the Show, we give you a preview of the presentations that will take place in the…
CONTINUE READINGHow to Effectively Communicate Online
By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…
CONTINUE READINGGuide to Achieving Local Search Marketing Success
By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…
CONTINUE READINGUsing Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
CONTINUE READINGUsing Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success
By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…
CONTINUE READINGThere is Still Time to Sign Up for a Free Online Marketing Consultation at the 2013 Show!
By E-Power Marketing E-Power Marketing, a full service Online Marketing firm, will be hosting free Online Marketing Consultations at the 2013 International Home + Housewares Show. Sign up for a consultation before the show and the E-Power team will review your branded online presence, including your Website, Social Media channels, current search visibility and online…
CONTINUE READINGE-Power Marketing to Guide IHA Members How to Boost Search Visibility through Organic SEO
E-Power Marketing, a full service Online Marketing firm, will be back at International Home + Housewares Show offering free consultations from the Social Media Booth (located across from the entrance to the International Business Center in the Grand Concourse Lobby). Schedule your consultation with the E-Power team for advice and recommendations on improving your Website's…
CONTINUE READINGFREE Specialty Retailer Consulting Sessions at the 2013 Show, Sign up Now!
Saturday March 2 at 12:00 pm through Tuesday March 5 to 2:00 pm South Building Exhibit Floor Booth #S5235 Sponsored by the International Housewares Association these sessions, normally costing thousands of dollars, are free to you as a Show attendee. There is no-charge for these 45-minute sessions that feature experts in many business areas. Sign-up by selecting a…
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