By Marie Kulik, Manager of Exhibitor Business Development Communicating with buyers + media through your exhibitor message center As part of your Housewares Connect 365 listing, exhibitors have access to a personal message center FREE of charge. Through your message center you can send buyers and media an invitation to your booth before the Show and follow-up with them…
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IHA Media Events: A View from Behind the Table
By Beth Jester, Public Relations & Marketing Events Manager BISSELL Homecare, Inc. Because BISSELL is headquartered in Grand Rapids, Mich., it can be difficult to reach the shelter, women's interest and other national media outlets in a meaningful, personal and cost-effective way. We look forward to the International Home + Housewares Show each year because many of these…
CONTINUE READINGMaking Certain Buyers and Sellers Find Each Other at the 2011 International Home + Housewares Show
By Perry Reynolds, VP Marketing & Trade Development Buyers and sellers making each other successful – that’s exactly what trade shows are supposed to do. And the International Home + Housewares Show has the perfect tool kit for exhibitors who want reach out to buyers. The Show’s Exhibitor Marketing Kit is mailed to all exhibitors in mid-November and is always available on…
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