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Mintel Report

Trends: I-Generation Rocks Black Friday

Of all the shoppers expected to be looking for deals this upcoming holiday season, younger consumers are the most likely to shop in stores on Black Friday. That’s according to a report from Mintel that interviewed 18-22-year-old shoppers (part of the so-called I-Generation of 10-22 years of age) and found that 42 percent are most likely to be in stores on Black Friday, more…

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