The IHA January Show Preview brings together nearly 70 companies that feature a small but fantastic sample of the millions of items you can find in March at the Housewares Show. Companies display and demonstrate these wonderful new items to NYC media members, giving everyone a small taste of what's ahead this March. Below is a sample of some of the demos from the event last…
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IHA Media Events: A View from Behind the Table
By Beth Jester, Public Relations & Marketing Events Manager BISSELL Homecare, Inc. Because BISSELL is headquartered in Grand Rapids, Mich., it can be difficult to reach the shelter, women's interest and other national media outlets in a meaningful, personal and cost-effective way. We look forward to the International Home + Housewares Show each year because many of these…
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