The IHA Global Innovation Awards (gia) program is guided by a wealth of housewares industry and retail expertise: the national gia sponsors are the leading professional housewares trade publications in their own countries and adding credibility to the program, the four expert jurors are internationally recognized experts in visual merchandising, store design and marketing. The…
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A Picture Worth a Few Hundred Words – One Prop Does It All
Wouldn’t it be just wonderful if that was true! Imagine putting a decorative prop in your window and being able to leave it there almost all year —and still get a positive reaction from the shoppers on the street after all that exposure. Not easy—but it can be done. The Jumbo shop, the 2015 gia Global Honoree from Turkey, is an excellent example for how it can be and was…
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