By: Martin M. Pegler Imagine it is almost Christmas and the store is filled with happy holiday shoppers. Do I hear music playing? YES!! And probably the music in retail stores is music of the season—like “White Christmas”—or “I’ll be Home For Christmas” or maybe even some Christmas carols. Why the music and why these familiar melodies? Because music “soothes the soul,” is…
CONTINUE READINGRetail Displays
A PICTURE WORTH A FEW HUNDRED WORDS: Ladders & Step Ladders
Ladders in retail displays... Step right up! That is what ladders are for. Not only do they make it possible for you to access something that may be out of reach, they also allow you to go from one level to the next with assurance of new views at each level. Think about it for a moment! How many different types of ladders do you already have in your store? You may have the…
CONTINUE READING
The Art and Heart of Branding – Adrienne Weiss
Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have helped create or energize. Weiss’s branding prowess started when she worked for Applause and helped build the “Smurfs” into a monster global brand in…
CONTINUE READING
A Picture Worth a Few Hundred Words – Retail Displays
Seeing is believing, and seeing what great retail displays a shadowbox can be is almost un-believable. Grange Interiors in the Aberdeen section of Hong Kong uses simple, four-sided boxes designed by Stefano Tordiglione Design Studio. These boxes are backless and the wall can be seen through them. The backless boxes, which allow the wall to be seen through their centers, are…
CONTINUE READING
