By Larry Stopa, President of E-Power Marketing The world, including technology, marketing and consumer behavior, has changed rapidly through the years. Television grew from four networks into hundreds. Then countless websites further fractured mass communications channels. Users are flocking to Social communities, which are rapidly proliferating on the Internet. How are you…
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How to Make Google LOVE your Online Store
Your ecommerce website has the potential to generate incredible sales volume. The easier it is for potential customers to find your products through Google, the more your sales can climb. Here are tips to light up your products' search visibility on Google. Tell Your Customers Everything About Each Product Search Engine Optimization is about content. E-Power Marketing is…
CONTINUE READINGHow Manufacturers can Improve Branding to Deliver Customers to its Retailers
By Larry Stopa, E-Power Marketing The Digital Education Series of Blog posts are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. The Internet has changed retail marketing in a number of ways, including the channels used to deliver your messages to your customers. Embrace those changes and you will enjoy sales better than…
CONTINUE READINGTips to Make your Blog Perform Better on Search Engines
By Larry Stopa and Molly Guendert Blogs are an important tool for improving branding and search visibility. According to a Search Engine Journal study, companies that Blog have 434% more indexed pages than companies who don’t, which means better visibility and more leads. If your brand isn’t seeing the results it would like from its Blogging efforts, you may want to use…
CONTINUE READINGUsing Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success
By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…
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