As Facebook and other social media platforms increasingly become part of consumers’ daily lives, independent retailers are letting their store’s personalities shine beyond the sales pitch. More and more independent retailers are introducing customers to staff, highlighting employees’ favorite recipes and hidden talents. It is an extension of the marketing tool of cross…
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Desperately Chasing Social Media
A long, long time ago in a retail universe far, far away, independent retailers bought newspaper ads to promote their businesses. Then came the internet and social media and a lot of confusion about which social platform would be the best way to reach consumers. There is now a clear winner: Facebook. But don’t look away too soon, because as always in tech, something new is…
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Understanding Influencers
The tools of the trade for retailers have irrevocably changed. Today, it’s not good enough to sell great products and have great staff. Today, social commentary is word of mouth, and influencers can provide a route to gaining more traction in a world where the union of technology and social media is king. Let’s start with the basics and work our way up to a more complex…
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Setting up for Success with Social Media
When Melissa Maker looked critically at her Toronto-based cleaning business in 2006, she knew that with the internet and social media cementing itself in people’s daily lives and with YouTube being recognized as more than just a platform for musicians, she could leverage what was happening in this brave new world of technology to increase her brand visibility and ultimately,…
CONTINUE READINGHow Manufacturers can Improve Branding to Deliver Customers to its Retailers
By Larry Stopa, E-Power Marketing The Digital Education Series of Blog posts are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. The Internet has changed retail marketing in a number of ways, including the channels used to deliver your messages to your customers. Embrace those changes and you will enjoy sales better than…
CONTINUE READINGUsing Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
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