In today’s business-to-business environment, sticking to the traditional four P’s of marketing – product, place, price and promotion- has fostered narrow, product-focused strategies. Those strategies lead marketing and sales teams to stress product attributes that are no longer differentiators but are now simply the cost of market entry. Richard Ettenson, using insights from…
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Discovering Design: Meet R. F. Yamakawa
By Vicki Matranga, Design Programs + Services Get to know the people behind the stylish products that will appear at the 2014 International Home + Housewares Show in Discover Design. We’ll be posting conversations with exhibitors to give you a glimpse of the inspirations, influences and ideas that go into creating the exciting products that you’ll see in March at McCormick…
CONTINUE READINGInnovation Insights: An Interview with David Spann, Memphis U.S. Export Assistance Center
By Vicki Matranga, Design Programs + Services Learn how to develop and launch the right products for the right customer—with the right methods! The four days of the 2014 International Home + Housewares Show will be packed with events and activities, as well as educational sessions. To help you plan your time at the Show, we’ll give you a preview of the presentations…
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A MULTI-CHANNEL RETAILER’S PERSPECTIVE In this session, learn more about Target’s focus on the changing needs of the Multi-Channel guest and what they are doing to respond to this evolution. Ryan Beach has spent 15 years in Merchandising at Target, including roles in Toys, Domestics, Decorative Home, School and Office and, most recently, Electronics and…
CONTINUE READINGKnowing Innovation: Rob Wallace, Wallace Church Inc.
By Vicki Matranga, Design Programs Coordinator At the 2013 International Home + Housewares Show, the Innovation Theater in the Lakeside Center will present 21 educational programs, every hour beginning Saturday morning and ending Tuesday afternoon. At the Theater, located in Room E350 (near the entry to the Level 3 Lobby), experts in new product development and launch will…
CONTINUE READINGKnowing Innovation: Martin M. Pegler, Retail Design International, Professor, Author
By Vicki Matranga, Design Programs Coordinator At the International Home + Housewares Show in March, the Innovation Theater in the Lakeside Center will present 21 educational programs, every hour beginning Saturday morning and ending Tuesday afternoon. At the Theater, located in Room E350 (near the entry to the Level 3 Lobby), experts in new product development and launch will…
CONTINUE READINGKnowing Innovation Executive Panel Discussion: U.S. Innovation + Manufacturing = Global Demand
By Vicki Matranga, Design Programs Coordinator At the 2013 International Home + Housewares Show, the Innovation Theater in the Lakeside Center will present 21 educational programs, every hour beginning Saturday morning and ending Tuesday afternoon. At the Theater, located in Room E350 (near the entry to the Level 3 Lobby), experts in new product development and launch will…
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By Debbie Teschke, Media Relations & Communications Manager ROSEMONT, ILL (January 31, 2013)–Michael Bloomberg, mayor of New York City, will be the featured speaker during the annual Industry Breakfast at the 2013 International Home + Housewares Show. The breakfast begins at 7:15 a.m. Tuesday, March 5 in the South Building, Level 1, Room S100/Grand Ballroom. Bloomberg…
CONTINUE READINGKnowing Innovation: Warren Tuttle, Monashee Marketing, United Inventors Association
By Vicki Matranga, Design Programs Coordinator At the International Home + Housewares Show in March, the Innovation Theater in the Lakeside Center will present 21 educational programs, every hour beginning Saturday morning and ending Tuesday afternoon. At the Theater, located in Room E350 (near the entry to the Level 3 Lobby), experts in new product development and launch…
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