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This is Part Four of a four part series. Part One Part Two Part Three Action Plans Building upon the reports from the discussion groups, Mr. Boutet offered check lists for how to approach entering a market, centered on the SWOT analysis described earlier. He closed by presenting a case study of his firm’s work with one company as it planned its entry into a new market…

This is Part Three of a four part series. Part One Part Two Part Four Workshop Session Challenges Attendees to Examine Markets In this interactive portion of the program, attendees were invited to share their questions and perspectives of SWOT (Strengths, Weaknesses, Opportunities and Threats) in doing business in Europe. The four discussion groups joined representatives from…

This is Part Two of a four part series. Part One Part Three Part Four Market Strategies Boutet outlined how to consider price, margins, rebates and logistics and special demands. He concluded by challenging the audience to examine their own companies’ SWOT: strengths, weaknesses, opportunities and threats before entering European markets. Practices vary on these key…