Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales - Part One The 2019 Global Forum devoted Monday morning to a deep dive into social media and influencer marketing,…
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2019 Global Forum Recap: The Rise of Global Influencers
Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales - Part Two After a refreshment break and conversations, Dr. Patrick Lynch reconvened to dig deeper into the business of…
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Let’s Go – Let’s Grow: Reaching Success Factors for Global Growth
As a preview into the upcoming IBC Global Forum, to follow is additional information on the Executive Education Session presented by Dr. Richard Ettenson, Professor of Global Marketing and Brand Strategy of Thunderbird School of Global Management. Dr. Ettenson is an entrepreneur who has founded three start-ups and has published extensively, producing nearly 100 articles,…
CONTINUE READINGHECNA Global Forum Preview: Thunderbird’s Drs. Ram and Ettenson Discuss Globalization and Branding
The 2012 HECNA Global Forum is coming up September 19-21 in Scottsdale, AZ. Learn about the annual meeting, which features industry-savvy specialists discussing relevant export topics and providing education on market entry, global product development and marketing strategies. This is the 2012 HECNA Global Forum Preview Series! Executive Education Providing…
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