By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…CONTINUE READING
Using Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…CONTINUE READING
Welcome to the 2013 International Home + Housewares Show!
The International Home + Housewares Show is the largest show of its kind. Every March, 2000+ manufactures from all over the globe descend on Chicago to exhibit their new products, as buyers and retailers attend looking for the next hot item to fill the shelves. Here are some facts about the 2013 Show: The 2013 International Home + Housewares Show is expecting more than 60,000…CONTINUE READING
Join Cooking With Caitlin at #IHHS13 for Twitter Parties, Innovation Theater Discussions on Social Media and More!
By Kelly Trush, Cooking with Caitlin Well, HELLO housewares! As we stare down another gathering of the international food and housewares communities, we’ve got Chi-town on the brain. We’ve packed our Facebook fans, our Twitter followers, our fellow Pinterest pinners – all of our social-hungry audience – and we’re headed to McCormick Place to gather the good news happening…CONTINUE READING
IHA Giveaway: Victorinox Swiss Army
This week's giveaway comes to us from member Victorinox Swiss Army, makers of fine cutlery for over 125 years! Victorinox Swiss Army can be found at booth S1874 of the Dine + Design expo of the 2012 International Home + Housewares Show next month in Chicago, but right now you have a chance to take home some of their fine cutlery without leaving your chair! To enter the…CONTINUE READING
New #Hashtag for 2012 Housewares Show tweets: #IHHS12
By Wes French, Social Media Coordinator To help bring a little bit of order to the craziness that is the twitter landscape IHA is using #IHHS12 as the official 2012 International Home + Housewares Show hashtag. We encourage all forms of attendees to use the #IHHS12 hashtag when tweeting all types of Housewares Show-related information; be it exhibiting companies, media…CONTINUE READING
Enter our Giveaway with Emjoi!
Time for another Housewares giveaway! This week we're featuring our member company Emjoi and their Micro Pedi, an all in one device for home pedicures! Emjoi MicroPedi is an innovative device created to smooth dry, rough and callused skin on the feet. Unique micron rollers rotate 360 degrees, an amazing 30 times a second, to gently and effectively buff away hard, jagged…CONTINUE READING
Housewares Show 2011: One Tweet at a Time
By Kelly Trush of Cooking with Caitlin IHA Show Partner and Twitter Maven When we arrived in Chicago that first weekend in March, we knew we’d be talking kitchen tools for the next few days ahead. We knew we’d have a lot to report to our hungry friends and followers. And, having prepared for and hyped it to our audience for months and months before, we knew they were…CONTINUE READING
Use Social Media to your advantage at this year’s Housewares Show!
Twitter @ the #housewares Show By Adrian Schaal, E-Power Marketing The 2011 International Home + Housewares Show is almost here! Get your Twitter accounts ready so that you can stay connected to the Housewares Twitter account, @HousewaresShow, and other Show attendees and exhibitors in real time! Did you know that you don't have to be a Twitter pro to keep an eye on what's…CONTINUE READING