Wednesday, June 18, 2014 By Vicki Matranga, Design Programs Coordinator Robert Parker has been involved in the Australian homewares industry for more than 40 years. He served as president of the Tasmanian Divisionof the Australian Retailers Association and has been a long-time member of the association’s governing National Council. In 2011 when Mr. Parker merged his…
CONTINUE READINGArchives for June 2014
LIVE from the IBC Global Forum: Mark Ladham, Retail Overview Safat Home, Kuwait
Tuesday, June 17, 2014 by Vicki Matranga, Design Programs Coordinator Mark Ladham, senior general manager of Safat Home’s Home Division, has more than 25 years of retail experience. Safat Home is part ofAlghanim Industries, a privately owned, multi-national enterprise with business operations in multiple sectors including housewares retail in Kuwait. With two large stores…
CONTINUE READINGLIVE from the IBC Global Forum: Jonathan Knowles, Rethinking the 4 P’s — From Selling Products to Selling Solutions (Part II)
by Vicki Matranga, Design Programs Coordinator (Jonathan Knowles continued) Participants Share Common Issues and Discover Relevancies in Workshop Exercises After tabulating the morning’s exercise worksheets during the lunch break, Knowles presented a simple analysis at the afternoon session. He commented on different dynamics at companies of varied sizes: smaller companies…
CONTINUE READINGLIVE from the IBC Global Forum: Jonathan Knowles, Rethinking the 4 P’s — From Selling Products to Selling Solutions
by Vicki Matranga, Design Programs Coordinator Tuesday, June 17, 2014 IHA’s Global Forum kicked off with Jonathan Knowles’ engaging presentation that updated the traditional 4 P’s of marketing—product, price, place and promotion—for a fresh approach to marketing in today’s global business-to-business environment. Those earlier strategies lead marketing and sales teams to…
CONTINUE READINGInternational Housewares Business Leaders Meet Today in Rosemont
by Vicki Matranga, Design Programs Coordinator IHA opens its Global Forum, the essential annual meeting for sales professionals and companies looking to grow their international business, on Tuesday, June 17 at the Intercontinental O’Hare hotel. Participants will hear market overviews by retailers from Kuwait, China, Russia, Brazil, Czech Republic and Australia and will learn…
CONTINUE READINGThe Art and Heart of Branding – Adrienne Weiss
Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have helped create or energize. Weiss’s branding prowess started when she worked for Applause and helped build the “Smurfs” into a monster global brand in…
CONTINUE READING