By Vicki Matranga Design Programs Coordinator Stephen Reily was a male marketer in his early 40s who was surprised to learn that his global consumer packaged goods clients were ignoring some of their most profitable customers: women 45+. After asking women how they interacted in a marketplace that ignored them, he built Vibrant Nation as an online platform for them to support…
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A Picture Worth a Few Hundred Words – One Prop Does It All
Wouldn’t it be just wonderful if that was true! Imagine putting a decorative prop in your window and being able to leave it there almost all year —and still get a positive reaction from the shoppers on the street after all that exposure. Not easy—but it can be done. The Jumbo shop, the 2015 gia Global Honoree from Turkey, is an excellent example for how it can be and was…
CONTINUE READINGInforming Innovation: An Interview with Jens Bauerle, Global Brand Vision
By Vicki Matranga Design Programs Coordinator Jens is founder and owner of Global Brand Vision, an international retail consultancy specializing in assisting retailers to address their difficulties and growth opportunities in home products. The highly qualified team works together with clients to evaluate, change, and develop product assortments, visual merchandising, and…
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