by Michelle Hespe There are many convoluted dimensions when it comes to creating a special retail experience, and while Wolfgang Gruschwitz believes that the emotional dimension is the key to enticing a consumer into purchasing products, today it’s also about understanding a customer’s lifestyle choices in order to create a strong story for your brand, and a #PerfectStore.…
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Emotive Retailing
Retail is not just about selling things—it’s about emotionally engaging potential customers, bringing them into your story and helping to make their dreams come true, explains retail expert and gia judge, Wolfgang Gruschwitz. The point of sale is, of course, the aim of a retailer. However, just as the journey is often more important and fulfilling than the destination, the…
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