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IHA’s blog features informative posts written to keep the housewares industry educated and informed about key strategic issues and IHA member services.

Influencer Marketing: Word of Mouth Marketing Begins with Trust

Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations…

The Evolution of E-Commerce – Key Considerations for Manufacturers as Consumers Shift Spending Online

The ecommerce landscape continues to evolve as consumers redefine their shopping habits from strictly brick & mortar to ecommerce or some combination of both. Hear the exciting story of Wayfair and how Niraj Shah and Steve Conine rapidly grew the business to become the largest online retailer of home goods (furnishings, housewares and home improvement) in the United…

IoT-Powered Business Models Set to Reinvent the Appliance Business

By Michael Wolf Over the past few years, appliance manufacturers have embraced the Internet of Things (IoT), making their products more connected and adding new consumer-pleasing features such as app control and notifications. However, while neat new capabilities have garnered buzz and helped raise consumer interest, these are minor compared to the resulting shifts the…

Disruption in Retail: Implications for the Housewares Industry

Given the significant store closures and dislocation in the world of retail, Dana Telsey and Joe Feldman will review the current state of the industry and how companies are adapting to the new retail paradigm where customer engagement through creating experiences, fostering loyalty and leveraging technology is paramount. 9:45 am Wednesday, October 4,…

Practical Solutions for Antitrust Pricing Challenges in Housewares

Five antitrust challenges in selling housewares in stores and on the Internet: illegal price agreements, MAP, non-price restrictions, price/promotion discrimination and unauthorized resellers. Emphasis will be on understandable antitrust guidance and practical solutions for Internet business. 11:00 am Wednesday, October 4, 2017 Presenter: Wendelynne J.…

The Tax and Budget World Under Trump

Not since 1986 has the U.S. Tax Code undergone fundamental reform. But now, with Republicans controlling both the U.S. House of Representatives and the Senate, and President Trump anxious for a win on one of his biggest promises from last year’s campaign, major efforts are underway to redefine our nation’s outdated and overly complex tax code to make the United States more…

A Cheat Sheet to Smart Home Platforms

By Michael Wolf and Ashley Daigneault For over two decades, a variety of companies and industry consortiums have worked to create standards and platforms to help devices and services work better together in the connected home. Many of these technologies that are now part of making the smart home work have become household names: from long- established and pervasive…

IHA’s Jeff Murphy Passes Away

Jeff Murphy, 53, vice president, international, at the International Housewares Association, passed away June 7 during a hiking trip to Yellowstone National Park. Jeff’s death was the result of fall near Turkey Pen Peak in Mammoth Hot Springs, Wyoming, according to National Park Service officials. He went missing on Wednesday and a search began Thursday when his wife notified…

Expert Panel: How are Consumers Behaving Online?

Who is your customer, how do they shop for your products and what path are they taking to purchase, especially in a multi-screen world? Google will provide a high-level view of online consumer behavior with specific focus on the housewares consumer. Gain a better understanding of your customer’s behaviors, how to better target your customer online and how to measure success.…