This is Part Two of a four part series. Part One Part Three Part Four Market Strategies Boutet outlined how to consider price, margins, rebates and logistics and special demands. He concluded by challenging the audience to examine their own companies’ SWOT: strengths, weaknesses, opportunities and threats before entering European markets. Practices vary on these key…
CONTINUE READINGIBC Global Forum
The IBC Global Forum brings together strategic planning and pragmatic international information to facilitate sales and business development in key export markets. Extensive networking with housewares buyers, industry professionals and seasoned IBC members presents vast opportunities to increase your housewares industry network and sales.
IBC Global Forum: Pragmatically Approaching Western Europe
Speaker: François Boutet, CEO, START’HOM Europe In 2002, François Boutet founded START’HOMEurope, a commercial consulting agency that helps consumer goods suppliers implement their sales strategies throughout Europe. Prior to founding START’HOMEurope, Mr. Boutet worked within the consumer goods industry for Leifheit in France and Hills Industries Ltd. within Europe. With…
CONTINUE READINGIBC Global Forum Kicks Off in Chicago
The IBC Global Forum is underway with attendees and speakers coming from over 10 countries. The Global Forum is a gathering of housewares industry professionals who are eager to learn and share best practices on selling products internationally. The conference began today with a presentation by Jeff Murphy of Wilton Brands who explained the basics of international…
CONTINUE READINGSessions on International Sales Issues, Global Markets
Housewares suppliers new to the international arena or veteran sales executives wanting to grow their global business will benefit from IHA’s 2016 Global Forum, to be held June 8-10 at the Warwick Allerton Hotel in Chicago. Overviews by key housewares buyers covering China, Denmark, Honduras, Indonesia, Norway and Sweden along with sessions on critical international business…
CONTINUE READINGGrowing Global Sales
Once a year, international business professionals from the housewares industry gather at the IBC Global Forum to increase their global sales through education and networking. For more than 20 years, the International Business Council (formerly HECNA) has put together a strong, multi-day event to provide attendees with the tools needed to succeed in the global economy. And…
CONTINUE READINGFour Speakers Announced for 2016 IBC Global Forum
The 2016 IBC Global Forum will take place in Chicago on June 8-10. All IHA members who are interested in growing their international sales should attend to learn from and network with industry peers and key retailers & distributors. Four high-profile speakers confirmed to present include ACE Hardware Indonesia, Corporación Lady Lee and Hippie De Luxe. Details on…
CONTINUE READINGIBC Global Forum
The essential annual meeting for sales professionals and companies looking to grow their international business. The IBC Global Forum brings together strategic planning and pragmatic international information to facilitate sales and business development in key export markets. Extensive networking with housewares buyers, industry professionals and seasoned IBC members presents…
CONTINUE READING2015 IBC Global Forum: Daniela Romero, HEB Mexico
The concluding presenter at the 2015 IBC Global Forum was Daniela Romero, Buyer for a leading Mexican supermarket and general merchandise retailer, HEB Mexico. Affiliated with the US based HEB, HEB Mexico sources product independently. Ms. Romero’s presentation included these stats on HEB Mexico: -HEB has 52 stores in Mexico & Ma Tienda has 9 stores in Mexico -HEB in the…
CONTINUE READING2015 IBC Global Forum: Jackson Liang, Genesis Household Products
The burgeoning China market holds tremendous promise form makers of well-designed and functional products for the home. Our next speaker, Jackson Liang, Managing Director of Genesis Household Products, a company which imports and places products in the China market. Mr. Liang offered these insights on his market: - China's population is 19% of total world population -…
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