Trade Missions

Take part in an IHA-IBC Trade Mission for a turn-key introduction to an international market. Meetings, retail tours, receptions, transportation and hotel details are scheduled in advance, allowing you to focus on your business rather than the logistical details. Trade missions also allow for extensive networking with other industry participants who share common interests and goals.

Brazil / Colombia Trade Mission September 2015

A motivated group of International Housewares Association supplier members gathered in September in São Paulo to begin a six day mission that would involve tours of leading retail stores in São Paulo and Bogotá and preset one-to-one meetings with important retailers of housewares and home retailers in both markets. On Sunday, September 13, our intrepid group boarded a bus in…

IHA Trade Mission Explores Australian, New Zealand Markets

Housewares suppliers interested in the home and housewares markets in Australia and New Zealand can meet with key retailers and learn more about the business climate during a trade mission to Sydney and Auckland Nov. 8 to 13 sponsored by the International Housewares Association. Spots are still available in the trade mission, which is limited to 12 IHA member companies. In…

IHA Trade Mission – United Kingdom

by Perry Reynolds The International Housewares Association sponsored a retail trade mission to the UK last month. If your company has never taken advantage of these missions, those who have will tell you that the missions are an excellent way to create and execute a plan to either open or improve your business in the market in which the trade mission takes place. Each Trade…

IHA Trade Mission – South Africa

In late September IHA sponsored a trade mission to South Africa. The goal of each IHA-sponsored Trade Mission is to offer members involved in or wishing to grow their business in specific markets an opportunity to get a firm grip on the dynamics of that market and to meet the key retailers and distributors who are leaders in that market. The South Africa Trade Mission included…

Australian Trade Mission Recap

From November 10-15, twelve IHA-member companies took part in the IHA sponsored Australia Trade Mission in Sydney and Melbourne. Attendees had the opportunity to visit key housewares retail stores and shopping malls to complete a competitive analysis of market opportunities. Meetings also took place with many key retailers including: King of Knives Howards Storage World Hard…

IHA Trade Event Recap – Japan

From September 29-30, the International Housewares Association led a trade mission in Tokyo to introduce members to the Japanese market. This two-day event started with a retail tour to offer a competitive benchmarking review of the following retailers: Isetan, Takashimaya, Tokyu Hands, Loft, and Actus. The group also made cultural stops along the way with brief visits to…

IHA Pavilion Recap – Interior Lifestyle China

The International Housewares Association hosted a pavilion at the Interior Lifestyle China trade fair from September 25 – 27. Six IHA-member companies – Wilton, MadeSmart, InterDesign, Smith’s / KitchenIQ, Hampton Forge and Trudeau – took part in this exhibition, focused on selling within the Chinese market. According to Messe Frankfurt, the fair had a total of 282 exhibitors…

Scandinavia Trade Mission: A Great Success!

By Derek Miller, VP International Business Earlier this month, representatives from the International Housewares Association and nine IHA member companies expanded their international knowledge with a trade mission to Scandinavia – Stockholm in Sweden and Copenhagen in Denmark. In both cities, the international knowledge program included individual meetings with key home and…

Summer Trade Mission: Scandinavia

By Lori Szudarek, Manager of IHA International Services Scandinavia Trade Mission June 12-17 The Scandinavia Trade Mission will focus on introducing International Housewares Association member companies to this key market. Attendees will learn the retail landscape of the home and housewares retail market in Sweden and Denmark through retail tours in both Stockholm and…