Who is your customer, how do they shop for your products and what path are they taking to purchase, especially in a multi-screen world? Google will provide a high-level view of online consumer behavior with specific focus on the housewares consumer. Gain a better understanding of your customer’s behaviors, how to better target your customer online and how to measure success.…
CONTINUE READINGAll Posts
IHA’s blog features informative posts written to keep the housewares industry educated and informed about key strategic issues and IHA member services.
Influencer Marketing: Melissa Maker Interview
Cleaning and baking—two core categories in the housewares industry. CHESS presents two women who influence world-wide audiences about these home activities. Melissa Maker and Gemma Stafford saw fresh opportunities in the emerging social media space and they built their businesses and their audiences the old-fashioned way—with a lot of hard work. Melissa will be joined on by her…
CONTINUE READINGCHESS 2017 Offers Robust Exploration of Disruption, Evolution in Housewares Marketplace
Wayfair CEO Narij Shah, Futurist David Houle Lead Keynote Sessions The agenda for the 2017 Chief Housewares Executives SuperSession (CHESS) is shaping up as a robust exploration of disruption and evolution in the housewares marketplace, varying consumer lifestyle demographics and the changes suppliers must embrace to grow their business. Recently added to the schedule are…
CONTINUE READINGConsumer Alignment and Embracing Changes for Growth is Focus of CHESS 2017
Marketplace disruption and evolution, a new retail paradigm, channel management challenges, Millennials vs Boomers and lifestyle demographic changes continue to affect the way housewares are marketed and sold. How suppliers can use these challenges to grow their business will be explored in “Consumer Alignment…Embracing Change for Growth” during the 2017 Chief Housewares…
CONTINUE READING2017 CHESS: Consumer Alignment…Embracing Change for Growth
CHESS—Chief Housewares Executive SuperSession—is IHA’s annual senior-level conference for industry leaders. This strategic education and networking event of the year allows attendees to access high-profile industry experts directly and share information and ideas with other housewares and home goods decision-makers. Held every fall, CHESS attracts more than 150 chief officers…
CONTINUE READINGAlexa, Show Me the Future: The Emerging Interfaces of The Smart Home
By Michael Wolf For most of my adult life, doing things around the home meant pushing buttons and turning dials. In fact, for almost everyone who isn’t a teenager or younger, the process of cooking, making coffee or doing laundry meant using mechanical controls. But that’s beginning to change. Touch screens have become massively popular over the past decade, and more…
CONTINUE READINGJune Currency Outlook
In their June 2017 Currency Outlook report, Tempus, an exchange rate and global payments company, provides a detailed report including the following topics and sections: In Brief The Euro reached its best level in 7 months France elected Emmanuel Macron Oil prices remain low after extension of OPEC’s production curtail US performance slowed, although GDP…
CONTINUE READINGHIDC – Logistics Gateway to Europe
The Netherlands is an ideal Gateway to the European market. Many international companies have based their pan-European Distribution Centers in this country, enabling them to offer top-quality service and quick deliveries to their clients throughout the European Union and beyond. The Holland International Distribution Council (HIDC) assists international companies in setting up…
CONTINUE READINGGlobal Retail Intelligence – June
To follow is a brief review of retail news from around the world: June 29 - Alibaba Group Holding Ltd. is raising its bet on populous Southeast Asia, a region that is home to more than 600 million consumers. The Chinese internet giant said Wednesday it is plowing an additional $1 billion into Southeast Asia e-commerce firm Lazada Group, raising its stake to 83% from 51%.…
CONTINUE READING- « Previous Page
- 1
- …
- 77
- 78
- 79
- 80
- 81
- …
- 174
- Next Page »