Day 2 of the IBC Global Forum immersed attendees into overviews from retailers in varied regions of the world. The morning began with a look at Honduran retailer Corporación Lady Lee. Since 2012, Carlos Zelaya has been the Commercial Manager of Corporación Lady Lee’s department store group, Almacenes Lady Lee. Mr. Zelaya is responsible for commercial strategy, all…
CONTINUE READINGIBC Global Forum: Reaching Africa
After a multi-session deep dive into aspects of entering the mature markets of Europe, IBC Global Forum attendees were introduced to the work of a U.S. government agency charged with assisting companies in entering the emerging markets in Africa. Ambrose Thomas, a commercial assistant with the U.S. Commercial Service in Nigeria, outlined the basic demographics and agency…
CONTINUE READINGIBC Global Forum: Part 4 – Pragmatically Approaching Western Europe
This is Part Four of a four part series. Part One Part Two Part Three Action Plans Building upon the reports from the discussion groups, Mr. Boutet offered check lists for how to approach entering a market, centered on the SWOT analysis described earlier. He closed by presenting a case study of his firm’s work with one company as it planned its entry into a new market…
CONTINUE READINGIBC Global Forum: Part 3 – Pragmatically Approaching Western Europe
This is Part Three of a four part series. Part One Part Two Part Four Workshop Session Challenges Attendees to Examine Markets In this interactive portion of the program, attendees were invited to share their questions and perspectives of SWOT (Strengths, Weaknesses, Opportunities and Threats) in doing business in Europe. The four discussion groups joined representatives from…
CONTINUE READINGIBC Global Forum: Part 2 – Pragmatically Approaching Western Europe
This is Part Two of a four part series. Part One Part Three Part Four Market Strategies Boutet outlined how to consider price, margins, rebates and logistics and special demands. He concluded by challenging the audience to examine their own companies’ SWOT: strengths, weaknesses, opportunities and threats before entering European markets. Practices vary on these key…
CONTINUE READINGIBC Global Forum: Pragmatically Approaching Western Europe
Speaker: François Boutet, CEO, START’HOM Europe In 2002, François Boutet founded START’HOMEurope, a commercial consulting agency that helps consumer goods suppliers implement their sales strategies throughout Europe. Prior to founding START’HOMEurope, Mr. Boutet worked within the consumer goods industry for Leifheit in France and Hills Industries Ltd. within Europe. With…
CONTINUE READINGIBC Global Forum Kicks Off in Chicago
The IBC Global Forum is underway with attendees and speakers coming from over 10 countries. The Global Forum is a gathering of housewares industry professionals who are eager to learn and share best practices on selling products internationally. The conference began today with a presentation by Jeff Murphy of Wilton Brands who explained the basics of international…
CONTINUE READINGSetting up for Success with Social Media
When Melissa Maker looked critically at her Toronto-based cleaning business in 2006, she knew that with the internet and social media cementing itself in people’s daily lives and with YouTube being recognized as more than just a platform for musicians, she could leverage what was happening in this brave new world of technology to increase her brand visibility and ultimately,…
CONTINUE READINGCHESS 2016 to Examine Navigating Transitional Times
Political Pundit Charlie Cook, Retail Analyst Dana Telsey Lead Keynote Sessions The November presidential election will bring a change to the political, economic and cultural landscape in America with a ripple effect around the world. Housewares executives can gain insight into what to expect from these changes as experts in politics, retail and economics explore “Navigating…
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