advertising

Here are some quick facts about the rise in the use of ad-blocking software: At least 419 million people (22% of the workforce’s 1.9 billion smartphone users) are blocking ads on the mobile web. Both mobile web and in-app ads can now be blocked. As of March 2016, an estimated 408 million people are actively using mobile ad-blocking browsers (that means a mobile…

Many retailers with websites find that online ads help finance those sites, but a new study finds the rise of ad-blocking software is leading to a decline in online ad revenue. The ad-blocking browsers allow users to remove online ads when they use the Internet. Ad blockers also make websites load faster by saving data, which helps explain why nearly 200 million people…