IHA checked in with AIMsights marketing analysts Marsha Everton and Whitney Ryan to hear about their latest research on the needs and behaviors of Millennials and Boomers that they will discuss at the 2019 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics will include design innovation, smart home,…CONTINUE READING
CHESS 2017 Recap: Generational Family Feud
Moderators: Warren Shoulberg, Publisher/Editorial Director, Home & Textiles Today, Editorial Director, HFN and Gifts & Decorative Accessories... Maureen Azzato, Publisher/Editorial Director, HFN... Taking a cue from a popular TV show, Warren Shoulberg and Maureen Azzato created a fun and interactive presentation to highlight some differences and similarities…CONTINUE READING
Stats: Older Customers are Happier Customers. In Some States.
Although much ado is made about the millennial generation’s potential influence on retail, Americans above the age of 55 are a key consumer group to retailers. The Baby Boomers have the money and many have the leisure time to get involved with hobbies, like taking cooking classes, which might lead them to buy new cookware, or DIY classes that might lead them to pick up a new…CONTINUE READING
Love the One You’re With – Baby Boomers Spending Big
In an interview with Marsha Everton and Whitney Ryan from the AIMsights Group, we learn about their upcoming presentation at the 2017 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days covering topics ranging from new product design to the smart home. The AIMsights Group focuses on analysis, insights and…CONTINUE READING