IHA Staff conducted a recent market visit to Havana, Cuba to assess the market potential of this relatively closed and unknown market. Due to the lifting of certain restrictions by U.S. citizens to visit Cuba, more and more Americans are beginning to visit this nearby country, and there is the potential in the coming years that U.S. housewares companies will be able to…
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Protecting your Brand in Cuba in Uncertain Times
Prior to Fidel Castro coming to power, the following three statements pertained to Cuba: - Its workers had the 8th highest wages in the world - More Americans lived in Cuba than Cubans lived in America - Its per-capita income was higher than those of Austria and Japan Diplomatic relations between the U.S. and Cuba were then severed for the 53 years between 1961…
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