Your ecommerce website has the potential to generate incredible sales volume. The easier it is for potential customers to find your products through Google, the more your sales can climb. Here are tips to light up your products' search visibility on Google. Tell Your Customers Everything About Each Product Search Engine Optimization is about content. E-Power Marketing is…
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How to Effectively Communicate Online
By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…
CONTINUE READINGGuide to Achieving Local Search Marketing Success
By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…
CONTINUE READINGHow Manufacturers can Improve Branding to Deliver Customers to its Retailers
By Larry Stopa, E-Power Marketing The Digital Education Series of Blog posts are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. The Internet has changed retail marketing in a number of ways, including the channels used to deliver your messages to your customers. Embrace those changes and you will enjoy sales better than…
CONTINUE READINGTips to Make your Blog Perform Better on Search Engines
By Larry Stopa and Molly Guendert Blogs are an important tool for improving branding and search visibility. According to a Search Engine Journal study, companies that Blog have 434% more indexed pages than companies who don’t, which means better visibility and more leads. If your brand isn’t seeing the results it would like from its Blogging efforts, you may want to use…
CONTINUE READINGUsing Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
CONTINUE READINGUsing Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success
By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…
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