U.S. online sales of housewares products increased 18 percent in 2017. That’s according the The NPD Group’s Checkout consumer receipt mining service. On average, nearly a quarter of online buyers purchased housewares in 2017. And when they did, they bought nearly four items online during the year. “E-commerce has changed the way consumers shop for home products,” says Joe…
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CHESS 2017 Recap: The Evolution of E-Commerce
How to Win in E-Commerce: Key Considerations for Manufacturers as Consumers Shift Spending Online... Niraj Shah CEO, Co-Chairman and co-founder, Wayfair... Niraj Shah addressed trends in e-commerce, Wayfair’s history and online opportunities for housewares products. He explained some pain points in ecommerce and outlined Wayfair’s solutions. Spending has moved online…
CONTINUE READINGToday’s Need for Integrated Multi-channel Marketing
By Larry Stopa, President of E-Power Marketing The world, including technology, marketing and consumer behavior, has changed rapidly through the years. Television grew from four networks into hundreds. Then countless websites further fractured mass communications channels. Users are flocking to Social communities, which are rapidly proliferating on the Internet. How are you…
CONTINUE READINGHow to Make Google LOVE your Online Store
Your ecommerce website has the potential to generate incredible sales volume. The easier it is for potential customers to find your products through Google, the more your sales can climb. Here are tips to light up your products' search visibility on Google. Tell Your Customers Everything About Each Product Search Engine Optimization is about content. E-Power Marketing is…
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