It’s almost Shop Small Season. American Express launched Small Business Saturday in 2010 as a marketing effort to boost both its business and small, local retailers at a time when the industry was in recession. The idea was to give those retailers support, after the Black Friday mass market retail rush, by promoting the Saturday after Thanksgiving as a time for more leisurely…
CONTINUE READINGHoliday shopping
Stats: Shopping Makes Consumers Anxious
Retail therapy isn’t all it’s cracked up to be. A new survey shows that shopping, especially around the holidays, makes Americans anxious. The survey gives specialty retailers a glimpse into the minds of their customers during the busiest business time of the year, but also holds up after the tinsel and decorations are put away. Even though they enjoyed the holidays and…
CONTINUE READINGStats: Holiday Shopping Predictions
Is the fourth quarter going to bring coal or toys to retailers this year? With an uptick in the economy improving consumer confidence and a 3.2 percent rise in the incomes of middle class Americans, (as reported by the U.S. census bureau in August), signs are good that retailers are on track to get toys in their stockings. Or at least some cash. According to research…
CONTINUE READINGTrends: I-Generation Rocks Black Friday
Of all the shoppers expected to be looking for deals this upcoming holiday season, younger consumers are the most likely to shop in stores on Black Friday. That’s according to a report from Mintel that interviewed 18-22-year-old shoppers (part of the so-called I-Generation of 10-22 years of age) and found that 42 percent are most likely to be in stores on Black Friday, more…
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