While a vast majority of Americans are now online shoppers, a new survey finds that those same customers also seek out brick-and-mortar stores. According to the survey from the Pew Research Center, some 8-in-10 Americans shop online, compared to a similar study done in June 2000 when just 22 percent of Americans had made a purchase online. Still, the study found that…
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Trends: More Young Men than Women Living with Mom
For the first time since the 1880s, more young adults are living with their mothers than living with a spouse or partner, a trend that may have an impact in how that group shops for housewares. According to a new Pew Research Center report, census data shows that adults ages 18-34 were more likely to be living with their parents in their parents’ homes, rather than setting up…
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Stats: Millennials Not Starting Up New Households
Housewares retailers trying to sell to younger shoppers are stymied by the fact that even while the economy has rebounded, Millennials are still living with their parents. And that appears to be a trend that is going to have long-term effects on a number of markets, from retail to real estate. A report from the Pew Research Center shows that despite improvements in the labor…
CONTINUE READINGTrends: Working Moms, Rushed Consumers
As brick-and-mortar retailers, especially smaller ones, try to reach their primary shopper, they are competing for a person with very little time. Or at least that is how she perceives her situation. According to a recent study from the Pew Research Center, for full-time working mothers who balance their jobs and obligations ranging from child care to shopping, “feeling…
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