Author: Derek Miller, Vice President, International, IHA The 2010 International Home + Housewares Show was a success with strong attendance in terms of both exhibitor and attendee data. To recap the Show, to follow are some Show facts and figures: Number of Exhibitors: 1,958 +13% increase from 2009 Number of New Exhibitors: 550 Number of non-U.S. Exhibitors:…
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Using Twitter to Bring Traffic to Your Tradeshow Booth
Author Tim Patterson, @tradeshowguy on Twitter Social Media is no longer just for the bleeding edge folks like it was a year or two ago. Now everyone seems to be jumping into the pool. Many are looking before they leap - and some are not! Basic questions that management asks are, "What's the ROI on our investment in Social Media?" – or – "How can you justify the investment…
CONTINUE READINGThe Online Show Planner Makes The Home + Housewares Show More Productive
Author: Marie Kulik, Manager, Exhibitor Business Development, IHA With millions of online apps all claiming to make your life easier, we’ve got one that truly lives up to the hype. The Online Show Planner is a simple search/planning tool for the International Home + Housewares Show. Whether you're an exhibitor trying to generate new business, a buyer looking new products or…
CONTINUE READINGExhibitors Preview Housewares Products, Trends for the News Media
Author: Perry Reynolds The New Year started off on a high note for the 60 exhibitors who participated in IHA’s 2010 International Home + Housewares Show Media Preview January 7 in New York City. More than 60 consumer and trade editors came to see more than 150 housewares products that will be making their debut at the International Home + Housewares Show in March. Consumer…
CONTINUE READINGRing in the New Year with cost savings!
Author: Sharon Janota, Manager, Trade Show Operations, IHA Within the last two years, the need to reduce Trade Show-related costs has been a frequent conversation with housewares industry exhibitors. Although exhibitor cost reduction has always been a top priority for the International Housewares Association (IHA), we sat down and strategized new ways to reduce your total…
CONTINUE READINGBuild It AND Market It and They Will Come…
Author: Marie Kulik, Manager, Exhibitor Business Development, IHA Building a booth and waiting for buyers to appear isn’t necessarily a formula for success. A successful trade show is closely tied to your pre-Show marketing, which creates excitement and drives traffic. Eighty-nine percent of the retailers who attend the International Home + Housewares Show are in search of…
CONTINUE READINGYou’ve Signed the Contract, Picked a Booth….Now, What Are Your Goals?
Author: Marie Kulik, Manager, Exhibitor Business Development, IHA Yogi Berra said, “If you don’t know where you’re going, you might end up some place else.” Whether you’re writing a blog, preparing a presentation or exhibiting in a housewares trade show, you need to start with a goal in mind. The goal here at the International Housewares Association (IHA) is to help you…
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