British retailer John Lewis has just released detailed information on their customers’ shopping habits in a new reported titled, “How We Shop, Live & Look.” Be sure to read chapters three and four for informative segments on “How We Live: Home and Cook”.
Andy Street, Managing Director, John Lewis, introduced the report, “Next year marks the 150th anniversary of John Lewis opening a draper’s shop on Oxford Street, and 150 years of building a business with a unique place in the hearts of the UK’s shoppers. In fact, two per cent of the UK public refer to the brand every day in conversation – that’s 900,000 people a day talking about John Lewis. This goes to show just how embedded the brand has become in the nation’s daily life … Since 1919, we have released our weekly trading updates to the general public, and now we have pulled information together to give a rich account of trends and patterns from across the year, which we hope will give some sociological insight. How We Shop, Live and Look holds up a mirror to the nation’s habits. We hope you enjoy it.”
