The 2015 International Business Council (IBC) Global Forum will take place in Mexico City on June 14-16. All IHA members who are interested in growing their international sales should attend to learn from and network with industry peers and key retailers.
The three-day conference has several educational and networking elements including:
IBC 101: International Essentials
IBC 101 is an optional session designed for those new to IBC and/or new to export. Meet the IBC Board of Directors and IHA staff while learning about international essentials through a presentation led by industry veteran and former IBC Board members, Jeff Murphy of Wilton Brands. Market selection, export mechanics, distribution models, international pricing and INCO terms are among the topics that will be covered.
Educational Sessions
The core of the Global Forum is a strong educational program where retailers, distributors and key influencers share their insight and vision into their businesses and markets. The 2015 Global Forum will feature speakers from HEB Mexico, ICONO Mexico, Canadian Tire and Steamer Trading UK. Additionally, popular Professor Richard Ettenson, from the Thunderbird School of Global Management, will lead an informative session on branding.
Networking
Throughout the conference, attendees will have frequent opportunities to meet and network during lunches, receptions and dinners. And, two dedicated Networking Sessions are scheduled to discuss current topics that are relevant to your specific business issues and concerns.
Mexico City Retail Tour
Learn first-hand about the retail market by visiting Mexico City’s key housewares retailers on the Mexico City Retail Tour. View product assortments and pricing for competitive benchmarking and to prepare sales plans. Among that stores that the tour will visit are: Casa Palacio, The Home Store, Liverpool, Tiendas Chedraui and Soriana, Palacio de Hierro, Sears, Móbica Sears.
Tabletop Tradeshow
Attendees have the opportunity to showcase a several products to Mexican and Central American home and housewares retail buyers and distributors at the Tabletop Tradeshow. This event is an easy, effective and low-cost way to introduce your company and product lines directly to buyers!
For more information and to register to attend, visit www.housewares.org/ibc or contact Lori Szudarek directly at Lszudarek@housewares.org.
