Farcent Enterprise Co. is seeking IHA member brands for brand agency representation or strategic partnerships in Taiwan.
Farcent Enterprise Co., Ltd was founded in 1983, with over 33 years of experience in the FMCG (Fast Moving Consumer Goods) industry. Farcent is a publicly listed company on the Taiwan Stock Exchange Corp. (TWSE) listed as 1730.TW. It is a major household brand in Taiwan; #1 Brand in various household categories, such as dehumidifiers, air fresheners, etc..
Farcent has diverse business operations, covering FMCG, Agency Business (representation of foreign brands) and Strategic Partnerships in various industries. With its headquarters located in Taipei, Taiwan, it also manufactures and distributes its products in numerous Asian markets. Farcent’s goal is to maintain current market leadership in Taiwan, expand its overseas business, diversify its agency business portfolio and further solidify strategic partnerships.
As one of its business units, Farcent operates an agency business, where they represent foreign brands in Taiwan. Brands that Farcent have worked with in the past include Meyer Corporation and World Kitchen. Farcent’s current focus is on World Kitchen.
Products of brand partners are distributed via 3 major channels:
- Department Stores – 22 shop-in-shop locations island wide in all major chains
- Hypermarkets – currently present in Hola, Carrefour, PX Mart, RT Mart and Costco
- Online – products distributed via 15 EC platforms
Farcent takes a dynamic brand management approach to build brand awareness, increase sales and enhance customer loyalty.
A key distributor report on Farcent Enterprise is available through the IBC Member portal.