The housewares industry is on the cusp of a 5-to-10-year window of growth it hasn’t seen since the 1970s. Changes in demographics and eating habits are driving key trends in housewares today and for the future. Learn how these life-stage demographic changes will positively impact key life moments for housewares and how you can market and innovate during this growth window.…
CONTINUE READINGArchives for June 2017
Generational Family Feud
How much do you really know about the purchasing habits and buying patterns of the two most important consumer groups? A team of Millennials will be pitted against a team of Baby Boomers in a live game designed to see how they answer questions that CHESS attendees will have already answered. 1:30 pm Tuesday, October 3, 2017 Presenters: Warren…
CONTINUE READINGInfluencer Marketing: Word of Mouth Marketing Begins with Trust
Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations…
CONTINUE READINGThe Evolution of E-Commerce – Key Considerations for Manufacturers as Consumers Shift Spending Online
The ecommerce landscape continues to evolve as consumers redefine their shopping habits from strictly brick & mortar to ecommerce or some combination of both. Hear the exciting story of Wayfair and how Niraj Shah and Steve Conine rapidly grew the business to become the largest online retailer of home goods (furnishings, housewares and home improvement) in the United…
CONTINUE READINGIoT-Powered Business Models Set to Reinvent the Appliance Business
By Michael Wolf Over the past few years, appliance manufacturers have embraced the Internet of Things (IoT), making their products more connected and adding new consumer-pleasing features such as app control and notifications. However, while neat new capabilities have garnered buzz and helped raise consumer interest, these are minor compared to the resulting shifts the…
CONTINUE READINGDisruption in Retail: Implications for the Housewares Industry
Given the significant store closures and dislocation in the world of retail, Dana Telsey and Joe Feldman will review the current state of the industry and how companies are adapting to the new retail paradigm where customer engagement through creating experiences, fostering loyalty and leveraging technology is paramount. 9:45 am Wednesday, October 4,…
CONTINUE READINGPractical Solutions for Antitrust Pricing Challenges in Housewares
Five antitrust challenges in selling housewares in stores and on the Internet: illegal price agreements, MAP, non-price restrictions, price/promotion discrimination and unauthorized resellers. Emphasis will be on understandable antitrust guidance and practical solutions for Internet business. 11:00 am Wednesday, October 4, 2017 Presenter: Wendelynne J.…
CONTINUE READINGThe Tax and Budget World Under Trump
Not since 1986 has the U.S. Tax Code undergone fundamental reform. But now, with Republicans controlling both the U.S. House of Representatives and the Senate, and President Trump anxious for a win on one of his biggest promises from last year’s campaign, major efforts are underway to redefine our nation’s outdated and overly complex tax code to make the United States more…
CONTINUE READINGA Cheat Sheet to Smart Home Platforms
By Michael Wolf and Ashley Daigneault For over two decades, a variety of companies and industry consortiums have worked to create standards and platforms to help devices and services work better together in the connected home. Many of these technologies that are now part of making the smart home work have become household names: from long- established and pervasive…
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