All Posts

IHA’s blog features informative posts written to keep the housewares industry educated and informed about key strategic issues and IHA member services.

2019 Global Forum Recap: The Rise of Global Influencers

Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales - Part Two After a refreshment break and conversations, Dr. Patrick Lynch reconvened to dig deeper into the business of…

Retail Overview: Westwing Brazil

Presented By: Andrés MutschlerFounder & CEO - Westwing Brazil On Tuesday, September 17, Andrés Mutschler began the Global Forum’s second day with a success story that demonstrated how one retailer navigated difficult market conditions to launch a new concept to engage consumers. Andrés Mutschler founded Westwing Brazil aiming to inspire and transform every home…

Retail Overview: Culinarium Spain

Carles Montori is responsible for design and implementation of Culinarium’s marketing and communication plan, product selection based on trend evaluation, merchandising strategy, product mix improvement and budget administration. Prior to working for Culinarium, Carles held positions at Mango, Volkswagen-Audi and Y&R, a global marketing communications firm. Carles speaks…

2019 Global Forum Recap: Top Market Opportunities: Mexico, Brazil, Colombia/Ecuador, India

Eduardo Lemus, IBC Global Forum program chair, opened Day Two with a summary of the day’s sessions and introduced the IHA Offices and representatives who outlined retail conditions in their countries. Lourdes Ramirez, Mexico; Alex Pinheiro, Brazil; Catalina Moscoso, Colombia and Ecuador; and C.K. Nair, India. Each presenter included names and contact information for buyers at…

2019 Global Forum Recap: Top Market Opportunities in International Markets Part One

Directly after a delicious lunch in the lovely garden of The Guild Hotel, Monday afternoon sessions began with a 30-minute group presentation by five IHA global sales offices and representatives. Linus Kolmevik – Denmark, Norway, Sweden Mark Chapman – United Kingdom, Ireland Pascal Glorieux – France, Belgium Tommaso Madotto – Italy Monica Lee – Taiwan Linus…

2019 Global Forum Recap: Reception and IBC 101

Every fall, IHA presents the Global Forum, sponsored by the International Business Council (IBC), a special interest group of International Housewares Association members dedicated to increasing their international business. The 2019 Global Forum, at The Guild Hotel in San Diego, Calif., opened Sunday afternoon at 4:30 pm with greetings from Mark Adkison, IHA’s vice…

Innovative Talent Management Solutions for a Changing Workforce

The 2019 CHESS conference Building for the Future…New Leaders, New Markets, will present nine information-packed presentations by experts in many fields. On September 25, following two fact-filled sessions on current retail trends and the latest regulatory issues in international trade policy, David DeLong will bring attendees back to topics close to home. As president of…

Housewares Charity Foundation Donates to World Central Kitchen for Hurricane Dorian Relief

To assist in the Hurricane Dorian relief efforts in the Bahamas, the Housewares Charity Foundation (HCF) has donated $25,000 to World Central Kitchen (WCK), a non-profit led by renowned chef José Andrés. WCK is currently in Nassau delivering nearly 30,000 fresh meals per day to shelters and communities across the northern Bahamas. WCK went to Nassau before Dorian hit the…

Influencer Marketing—How to Find, Use and Measure Effectiveness

The 2019 CHESS conference Building for the Future…New Leaders, New Markets will present two full days of content-rich presentations by experts in many fields. On Sept. 25, Embello’s CEO Laiza Cors and Talent Relations Strategist Anne Sage will share their experience in the dynamic field of influencer marketing, now a critical component for targeted communications with…