Not many people could set up a homewares and lifestyle store in a barn, in a field “in the middle of nowhere,” and make an ongoing success of it. But inside the welcoming, stone facade of a 110-year old barn in Rusko, Finland, there is a retail store to which people from far and wide are drawn. Loviisan Aitta has been so successful that the owner Helena Aho recently opened a…
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A PICTURE WORTH A FEW HUNDRED WORDS
Have you thought about adding some drama and excitement to your shop? Some surprises? How about some showmanship? Well, how about creating one focal wall in your shop—preferably one visible through your windows or illuminated so that it steps out when a shopper steps in to the store? What would make that focal feature wall so unique and provide that sense of theater that is so…
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The P.O.S.H. Approach
Is it an antique shop? No, it isn’t. Is it a tabletop shop? No, it’s not really that either. Is it a gift shop? Perish the thought (even though you’ll find a thousand and more gift ideas here). So what is P.O.S.H.? P.O.S.H. is a remarkable retail store that was born from a marriage of wanderlust and an idea that the shopping experience could be something different than it…
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THE C GENERATION
Have you heard of the X and Y Generations? Have you figured out yet who they are, what they are and if they are who your customers are—and if they are, how do you treat them? Well, forget the X and the Y and any other letter in the alphabet except for the letter C. According to some of the retail sages and solons, today’s shoppers are all part of the great new C Generation, and…
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