Consumer behavior

Designing for Relevance in the Attention Economy

IHA spoke with digital marketing experts Tod Szewczyk and Jeff Mauto hear about the personal and economic impacts of constant connectivity, which they will discuss at the 2019 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics will include design innovation, smart home, digital commerce and global…

Omnichannel Impact on Housewares: Havoc or Opportunity?

IHA caught up with Peter Greene, practice director of consumer durables at Numerator, based in Chicago and San Francisco, to learn about research on omnichannel shopping behavior, which he will discuss at the 2019 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include design…

Stats: Sales of Housewares Products Rise

U.S. online sales of housewares products increased 18 percent in 2017. That’s according the The NPD Group’s Checkout consumer receipt mining service. On average, nearly a quarter of online buyers purchased housewares in 2017. And when they did, they bought nearly four items online during the year. “E-commerce has changed the way consumers shop for home products,” says Joe…

Trends: Consumers Cooking at Home

Dining in is becoming more fashionable than dining out. Both of the 800-pound gorillas of generational groups—Boomers and Millennials—have been opting to stay home and cook (or order delivery) rather than spend money at restaurants, according to a couple of studies from The NPD Group. NPD’s latest “Eating Patterns in America” report finds that consumers are making fewer…

Trends: Looking Inside America’s Kitchen

Consumers, time strapped as they are, still want to make fresh meals at home. In fact, U.S. consumers have a renewed interest in cooking freshly prepared meals, according to a recent survey by the NPD Group, which also found that those same consumers don’t want to spend more time at the stove. It is a conundrum that NPD says influences how people set up their home kitchens…

Merchandising to the Future of Cooking: It Starts Now!

IHA checked in with Steve Katz, creator of Man the Kitchen, about his latest research on the behavior of male cooks in the kitchen and their preferences for products and environments at retail that he will discuss at the at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will…

UPS Releases Pulse of the Online Shopper Survey

UPS has released the 2017 UPS Pulse of the Online Shopper survey, the sixth annual study conducted by UPS and fielded by comScore, Inc., revealing a changing retail landscape where online shoppers purchase more from international retailers, shop more on mobile devices and rely more on marketplaces. The survey is presented as a five-volume series covering consumer profiles,…