Global Forum

Retail Overview: VIP.com China

On Friday morning at the IBC Global Forum, Tony Shan presented details on selling directly to the 180 million registered users of VIP.com, a Chinese online retailer. Tony is responsible for business development and merchandising for VIP.com within the Americas with offices in New York. In December 2008, VIP.com introduced its B2C online sales model to the Chinese consumer…

Retail Overview: Ace Indonesia

The second day of presentations at the IBC Global Forum continued with an overview of Ace Indonesia. Since 2014, Ms. Nana Puspa Dewi has served as the marketing director for Kawan Lama Group, the parent company of Ace Hardware Indonesia. Ms. Puspa Dewi is responsible for marketing across all business units of the Kawan Lama Group. She also manages advertising, promotions,…

Retail Overview: Corporación Lady Lee, Honduras

Day 2 of the IBC Global Forum immersed attendees into overviews from retailers in varied regions of the world. The morning began with a look at Honduran retailer Corporación Lady Lee. Since 2012, Carlos Zelaya has been the Commercial Manager of Corporación Lady Lee’s department store group, Almacenes Lady Lee. Mr. Zelaya is responsible for commercial strategy, all…

IBC Global Forum: Reaching Africa

After a multi-session deep dive into aspects of entering the mature markets of Europe, IBC Global Forum attendees were introduced to the work of a U.S. government agency charged with assisting companies in entering the emerging markets in Africa. Ambrose Thomas, a commercial assistant with the U.S. Commercial Service in Nigeria, outlined the basic demographics and agency…

IBC Global Forum: Part 4 – Pragmatically Approaching Western Europe

This is Part Four of a four part series. Part One Part Two Part Three Action Plans Building upon the reports from the discussion groups, Mr. Boutet offered check lists for how to approach entering a market, centered on the SWOT analysis described earlier. He closed by presenting a case study of his firm’s work with one company as it planned its entry into a new market…

IBC Global Forum: Part 3 – Pragmatically Approaching Western Europe

This is Part Three of a four part series. Part One Part Two Part Four Workshop Session Challenges Attendees to Examine Markets In this interactive portion of the program, attendees were invited to share their questions and perspectives of SWOT (Strengths, Weaknesses, Opportunities and Threats) in doing business in Europe. The four discussion groups joined representatives from…

IBC Global Forum: Part 2 – Pragmatically Approaching Western Europe

This is Part Two of a four part series. Part One Part Three Part Four Market Strategies Boutet outlined how to consider price, margins, rebates and logistics and special demands. He concluded by challenging the audience to examine their own companies’ SWOT: strengths, weaknesses, opportunities and threats before entering European markets. Practices vary on these key…

IBC Global Forum: Pragmatically Approaching Western Europe

Speaker: François Boutet, CEO, START’HOM Europe In 2002, François Boutet founded START’HOMEurope, a commercial consulting agency that helps consumer goods suppliers implement their sales strategies throughout Europe. Prior to founding START’HOMEurope, Mr. Boutet worked within the consumer goods industry for Leifheit in France and Hills Industries Ltd. within Europe. With…

IBC Global Forum Kicks Off in Chicago

The IBC Global Forum is underway with attendees and speakers coming from over 10 countries. The Global Forum is a gathering of housewares industry professionals who are eager to learn and share best practices on selling products internationally. The conference began today with a presentation by Jeff Murphy of Wilton Brands who explained the basics of international…