housewares

CHESS Speaker Profile: Ryan Beach

A MULTI-CHANNEL RETAILER’S PERSPECTIVE In this session, learn more about Target’s focus on the changing needs of the Multi-Channel guest and what they are doing to respond to this evolution. Ryan Beach has spent 15 years in Merchandising at Target, including roles in Toys, Domestics, Decorative Home, School and Office and, most recently, Electronics and…

CHESS 2013 Keynote Session Puts Industry Decision Makers In Housewares Hot Seat!

Oct. 9 Panel Features Financial Experts Discussing Why You Should Sell Your Business at Least Once The impact of digital commerce is undeniable. What strategies are housewares execs using to optimize and control business in the vast digital marketplace without undermining a brick-and-mortar foundation? A panel of top industry leaders will address this issue and other hot topics…

How to Effectively Communicate Online

By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…

Housewares Focus on China & Japan

China and Japan are two dynamic country markets with which you may have prior trade – particularly importing experience. In late September, HECNA is offering an opportunity to conduct business in the reverse direction through exporting. Each of these critical Asian markets presents unique growth trends for you to be aware of and try to capture. As with all market entry,…

Now Simmering: Sous Vide

By Vicki Matranga, Design Programs + Services Lifting the Lid on a New Cooking Product Category Occasionally a new product concept bursts on the scene and rockets to success. At other times we are unaware of a new product category simmering on the back burner. Compelling new products respond to varied trends to satisfy the needs of a wide public or a narrow one. Many…

Guide to Achieving Local Search Marketing Success

By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…

2013 HECNA Global Forum: Registration and Key Details

Registration is underway for the 2013 HECNA Global Forum taking place in Panama City, Panama from September 15-18. Within the agenda are key retailer presentations, networking events and a tabletop tradeshow at which participants will have a chance to showcase their products to Central American buyers. In addition, there will be an optional trip to the Colon Duty Free Trade…

2012-2013 gia Winner Contact Information

In 2012-2013, there were 23 gia (Global Innovation Award) winners - representing the very best in housewares and homegoods retailing - from 22 countries on five continents. Contact information for all 23 companies, including key retailers such as Cooking.com, Kookpunt, Matchbox, Coqueluche, Bahne, and ToTT Store can be found on the HECNA Members Only website. Find even more…

gia Global Honorees: New Zealand’s Taylor Road Homewares

By Piritta Törrö, International Marketing & Business Development Michelle Hespe caught up with Anne and John Heng, after their New Zealand-based store, Taylor Road Homewares, became a Global Honoree at the Global Innovation Awards (gia) in Chicago. Organized by the International Housewares Association (IHA) during the International Home + Housewares Show, the awards have…

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