IHA spoke with digital marketing experts Tod Szewczyk and Jeff Mauto hear about the personal and economic impacts of constant connectivity, which they will discuss at the 2019 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics will include design innovation, smart home, digital commerce and global…
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Meet with Social Media & Digital Marketing Professionals at #IHHS2018!
Navigating today's marketplace is no easy feat, and the digital landscape can be especially confusing. Whether you're looking for a fresh perspective on your digital marketing strategy, insight on how to successfully take on live video, or just have questions you haven't gotten a straight answer to, the Social Media & Digital Marketing Center is the place for you at…
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Advocacy Marketing: A Comprehensive Approach to Retail
IHA got acquainted with Nick Stagge of ExpertVoice to learn about influencer marketing and how it is changing the ways brands communicate with their audiences, which he will outline at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include smart home, consumer shopping…
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Get Social at the 2018 International Home + Housewares Show!
Stay connected with the 2018 International Home + Housewares Show on social media! To get started, follow us on Facebook, Twitter, and Instagram now! Mention the official Show account, @HousewaresShow, on Twitter, Facebook and Instagram to connect with the Show's social team and don't forget to also include the official Show hashtag in all of your posts: #IHHS2018. Before…
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Export 101: Understanding International Marketing
An extremely important aspect of any business plan is finding customers. No matter how great your product is, you won’t be successful unless you get it in front of a buyer. As networking, face-to-face interaction and relationship building are critically important in international sales, thankfully there are several methods and resources to help you accomplish these…
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Influencer Marketing: Melissa Maker Interview
Cleaning and baking—two core categories in the housewares industry. CHESS presents two women who influence world-wide audiences about these home activities. Melissa Maker and Gemma Stafford saw fresh opportunities in the emerging social media space and they built their businesses and their audiences the old-fashioned way—with a lot of hard work. Melissa will be joined on by her…
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Trends: Going Social
For many retailers, social media has replaced traditional advertising. Fading away (if not gone completely) are newspaper, radio and television ads for stores, replaced by content spread all over social media, ranging from Facebook and Pinterest to Instagram, along with Twitter and LinkedIn. The trick for store owners in this fast-changing world is deciding which social…
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Stats: Ad blocking in Real Time
Here are some quick facts about the rise in the use of ad-blocking software: At least 419 million people (22% of the workforce’s 1.9 billion smartphone users) are blocking ads on the mobile web. Both mobile web and in-app ads can now be blocked. As of March 2016, an estimated 408 million people are actively using mobile ad-blocking browsers (that means a mobile…
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Trends: Software blocks ads and retail dollars
Many retailers with websites find that online ads help finance those sites, but a new study finds the rise of ad-blocking software is leading to a decline in online ad revenue. The ad-blocking browsers allow users to remove online ads when they use the Internet. Ad blockers also make websites load faster by saving data, which helps explain why nearly 200 million people…
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