Author: Perry Reynolds, Vice President, Marketing & Trade Development, IHA
Continuing our series on the “ins” and “outs” in consumer lifestyle trends, here is a list of housewares products that consumers say are “out” for 2009 and beyond. See the list of what housewares products they say are “in”.
This list is from a focus group of consumers held in mid-October. The consumers are members of the Housewares Influentials Panel, a group of trend-setting and trend-spreading consumers managed by Riedel Marketing Group.
Out*
- Throws that are sweaters, knitted or crocheted
- Novelty single-use appliances that take up space (i.e. pizza maker, quesadilla maker)
- Turnkey products that make you use their system (refills etc.)
- Bread machines
- Cookbooks
- Low carbohydrate diets
- High Fructose Corn Syrup
- Trans fat
- Mops & buckets
- Regular brooms (consumers now expect design & improved functionality)
- Landlines
- Fine china / crystal / silver
- Knick-knacks
- Shabby chic
- Laminate countertops
- Expensive fancy artwork
- bisphenol A in plastic beverage containers
- Bulky, heavy vacuums
- Irons
* The thoughts, opinions, and statements expressed here represent those of an independent third-party and not those of the International Housewares Association (“IHA”). All data and information provided on this site is for informational purposes only. IHA makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.
