The International Housewares Association partners with key industry leaders and service providers to create a customized free learning opportunity for IHA members and all industry participants through an on-going webinar series. The upcoming September webinar calendar includes:
The Secret Ingredient for Driving Sell-Through presented by OwnerIQ
Date: Wednesday, September 7, 2016
Time: 12:00 pm CST
Presenter: Connie Johnson | EVP, Manufacturer Business Development
Digital has disrupted the traditional path to purchase. Today’s consumers are more informed than ever and have access to just about anything at their fingertips, creating challenges for brands and retailers. As the front door to your brand, your website is a primary vehicle to engage in-market shoppers and perhaps even drive ecommerce sales. How do you capitalize on this valuable asset – a qualified shopper audience – when many consumers will leave your website and purchase at a retailer?
During this webinar, OwnerIQ, a second-party data-sharing marketer, will explore a new form of cooperation between retailers and brands that succeeds in tackling this conundrum. Learn how to drive sell-through at retail while supporting your brand’s own direct-to-consumer initiatives, leverage your audience asset in retailer-support initiatives and offset your marketing costs by monetizing your website audience.
Learn more and register on the IHA Website.
Increase Your Trust with Consumers presented by NSF
Date: Wednesday September 21, 2016
Time: 12:00 pm CST
Presenter: Ashlee Breitner | Business Unit Manager, NSF
Trust of a product is what consumers seek and what retailers offer, particularly when the item is under their own store brand. Whether they are a Millennial, Gen Xer, Baby Boomer or other segment, the matter of trust, confidence, quality and safety affects the buying decisions of ALL consumers. A store brand industry initiative, the Global Retailer and Manufacturer Alliance (GRMA), was created to develop NSF/ANSI Standards in four product categories – Dietary Supplements, Cosmetics/Personal Care, OTC Drugs and Medical Devices. Leading retailers and manufacturers, along with other stakeholders, have come together to develop these consensus standards for auditing. This collaborative initiative can expand to many other product categories, as the goal of insuring and achieving TRUST, regardless of product type, continues to grow. This informational webinar will provide more details about the GRMA initiative, how it is working and how its goals and principles can be expanded to IHA categories of interest.
Learn more and register on the IHA Website.
