...Increasing Impulse Shopping If visual merchandising or display is vital anywhere in the retail space, it must be where impulse items are being offered. The whole concept of “impulse shopping” is based on attracting the shopper to a product that she did not come into the store to buy. It means, “waving a flag” in front of her – making her stop, take notice of, maybe try or…CONTINUE READING
Useful tips and resources prepared by business, industry and design experts to help retailers grow their businesses!
With over 60 years experience, our legendary columnist, Martin M. Pegler, will keep you dreaming and make sure you’re at the forefront of all things visual merchandising. “How does one get to be the ‘guru’ of an industry – an authority that is rarely questioned, but often honored?” muses Pegler. “It helps if there’s longevity,” he says. Indeed. Pegler has been actively…CONTINUE READING