U.S. online sales of housewares products increased 18 percent in 2017. That’s according the The NPD Group’s Checkout consumer receipt mining service. On average, nearly a quarter of online buyers purchased housewares in 2017. And when they did, they bought nearly four items online during the year. “E-commerce has changed the way consumers shop for home products,” says Joe…
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IHA’s blog features informative posts written to keep the housewares industry educated and informed about key strategic issues and IHA member services.
Housewares Hot Seat Panel: Reclaiming Control in the Digital Jungle
Digital commerce has unlocked dramatic new growth opportunities for housewares, but it also has unleashed new dangers. From the spread of counterfeit products to fake reviews to slashed postal rates on China-direct consumer shipments, the housewares industry is on guard as it works to adapt to a vast digital marketplace without the boundaries, checks and balances of traditional…
CONTINUE READINGThe Art of Perception
In what is likely to be the most eye-opening presentation at CHESS, art historian (and former lawyer) Amy E. Herman will train us in new ways to see. Herman applies techniques for analyzing painting, sculpture and photography to real-world needs for acute perception, objective observation and precise communication. Herman’s clients include first responders, military personnel,…
CONTINUE READINGTrends Shaping the Future of the U.S. Retail Landscape
Preparing for the future of your business requires a deep understanding of what’s happening in the present. At IHA’s annual senior-level conference, CHESS presents top experts in their fields who share the latest information that can help industry leaders map their strategies. Don Unser, president of NPD’s retail group, will outline macro trends in the U.S. retail industry…
CONTINUE READINGSell More Made in USA to Reduce Motivation for More Tariffs
The increasing advantages of producing in the U.S. for the North American market are driving retailers and manufacturers to reshore. Companies announced the reshoring and foreign direct investment (FDI) of approximately 170,000 manufacturing jobs in 2017, up 50 percent from 2016 and 2,800 percent from 2010. Most of the reshoring is in consumer goods. The recent tariff changes…
CONTINUE READINGHow Brands Must Evolve to Thrive in the Digital Age
Consumer-facing brands have the opportunity to grow sales through digital commerce channels, but face substantial challenges and risks. If a brand’s digital business professionals do not craft a clear digital commerce strategy, they ultimately empower others at their expense. This session will focus on housewares manufacturers and how their role in retail is changing. …
CONTINUE READINGRetail Evolution and the Housewares Industry
With the overused terms “experiential” and “omni-channel” dominating the retail landscape, Dana Telsey and Joe Feldman will examine key retail trends and explore the ways companies are evolving their strategies, investments and partnerships to drive growth. 8:05 am Wednesday, October 3, 2018 Presenters: Dana Telsey Chief Executive Officer & Chief Research…
CONTINUE READINGInternet Profits: How to Benefit from New Opportunities with Digital Marketing and More
The 2018 CHESS conference will present 10 information-packed presentations by experts in many fields. On Wednesday, October 3, digital marketer Brian Carter will share tips on how to maximize returns on marketing investments with Facebook, Google, Amazon, Instagram and other platforms that have displaced traditional media channels. Carter’s energetic presentation will keep the…
CONTINUE READINGRegulatory Update: The Latest on U.S. International Trade Policy
The most recent round of proposed tariffs on imports from China affects $200 billion of goods, impacting the housewares industry for both finished product and raw materials. This session will address the current state of tariffs and U.S. trade policy with China, and discuss how the housewares supply chain can weather this volatile regulatory environment. John will also address…
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