By Professor Joshua Ault As COVID-19, or Coronavirus, continues to spread across the country and the world, the most important conversations we are having now are how to stay safe and how to protect the economy from a sudden drop in activity. However, a secondary theme that we are tackling at Arizona State University’s Thunderbird School of Global Management is how COVID-19…
CONTINUE READINGIBC Global Forum
2019 Global Forum Recap: The Rise of Global Influencers
Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales - Part One The 2019 Global Forum devoted Monday morning to a deep dive into social media and influencer marketing,…
CONTINUE READING2019 Global Forum Recap: The Rise of Global Influencers
Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales - Part Two After a refreshment break and conversations, Dr. Patrick Lynch reconvened to dig deeper into the business of…
CONTINUE READING
Retail Overview: Westwing Brazil
Presented By: Andrés MutschlerFounder & CEO - Westwing Brazil On Tuesday, September 17, Andrés Mutschler began the Global Forum’s second day with a success story that demonstrated how one retailer navigated difficult market conditions to launch a new concept to engage consumers. Andrés Mutschler founded Westwing Brazil aiming to inspire and transform every home…
CONTINUE READING
2019 Global Forum Recap: Reception and IBC 101
Every fall, IHA presents the Global Forum, sponsored by the International Business Council (IBC), a special interest group of International Housewares Association members dedicated to increasing their international business. The 2019 Global Forum, at The Guild Hotel in San Diego, Calif., opened Sunday afternoon at 4:30 pm with greetings from Mark Adkison, IHA’s vice…
CONTINUE READING
2019 Global Forum Offers Educational Sessions on Global Markets
Housewares suppliers new to the international arena or veteran sales executives wanting to grow their global business will benefit from the 2019 IBC Global Forum, to be held Sept. 15-17 in San Diego, Calif at The Guild Hotel. Overviews by housewares buyers and distributors covering Asia, Spain and the United Kingdom along with sessions on opportunities in key markets around the…
CONTINUE READING
2018 Global Forum Recap: Canadian Tire
Presented By: Doug Young Vice President, Merchandising – Living Division Canadian Tire Retail Doug Young, vice president of merchandising for Canadian Tire Retail, is responsible for merchandising and inventory management for the Living Division, which includes everything for inside the home including Kitchen, Home Décor, Organization, Cleaning, Essentials, Electronics…
CONTINUE READING
2018 Global Forum Recap: Wayfair/CastleGate
Presented by: Evangeline Wiles Head of Account Management, U.S. Suppliers Wayfair/CastleGate Europe Evangeline Wiles has held management roles at Wayfair/CastleGate Europe for more than two years. She leads the account management and customer acquisition teams, helping Wayfair's U.S. suppliers enter the European market by providing a market entry strategy as well as…
CONTINUE READING
2018 Global Forum Recap: Sodimac Colombia (Homecenter)
Presented by: Marta Cordoba Merchandise Manager, Housewares Division Sodimac Colombia (Homecenter) Marta Cordoba has worked for Sodimac Colombia (Homecenter) for 19 years, where she is the buyer for a wide range of product categories. She leads the team responsible for development of new lines of business and strategies for brick and mortar and online program…
CONTINUE READING- 1
- 2
- 3
- …
- 6
- Next Page »
