IHA

Guide to Achieving Local Search Marketing Success

By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…

2012-2013 gia Winner Contact Information

In 2012-2013, there were 23 gia (Global Innovation Award) winners - representing the very best in housewares and homegoods retailing - from 22 countries on five continents. Contact information for all 23 companies, including key retailers such as Cooking.com, Kookpunt, Matchbox, Coqueluche, Bahne, and ToTT Store can be found on the HECNA Members Only website. Find even more…

gia Global Honorees: New Zealand’s Taylor Road Homewares

By Piritta Törrö, International Marketing & Business Development Michelle Hespe caught up with Anne and John Heng, after their New Zealand-based store, Taylor Road Homewares, became a Global Honoree at the Global Innovation Awards (gia) in Chicago. Organized by the International Housewares Association (IHA) during the International Home + Housewares Show, the awards have…

Using Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media

By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…

Using Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success

By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…

Welcome to the 2013 International Home + Housewares Show!

The International Home + Housewares Show is the largest show of its kind. Every March, 2000+ manufactures from all over the globe descend on Chicago to exhibit their new products, as buyers and retailers attend looking for the next hot item to fill the shelves. Here are some facts about the 2013 Show: The 2013 International Home + Housewares Show is expecting more than 60,000…

IH+HS 2013 Innovation Award Winners Announced!

Chicago, IL - Congratulations to the 2013 International Home + Housewares Show Innovation Award Winners! These 13 winners were chosen from 65 finalists, all picked from nearly 500 submissions of products throughout the Show. Click on each winner to see a photo of the award-winner products! And the award goes to... Bath + Personal Care simplehuman - Sensor Mirror Cleaning…

Knowing Innovation: Rob Wallace, Wallace Church Inc.

By Vicki Matranga, Design Programs Coordinator At the 2013 International Home + Housewares Show, the Innovation Theater in the Lakeside Center will present 21 educational programs, every hour beginning Saturday morning and ending Tuesday afternoon. At the Theater, located in Room E350 (near the entry to the Level 3 Lobby), experts in new product development and launch will…

Visit the Global Design Points at #IHHS13!

Global Design Points is a sub-category of the Global Marketplace representing high design and innovation from nations all across the globe. Outstanding craftsmanship and design-focused products are at the center of Global Design Points, strategically positioned throughout the Show. France France is the intersection where innovative products and time honored traditions meet!…