Education

Learn about educational events, informative webinars and special reports, designed and prepared to help members stay up-to- date on current business topics, trends and issues!

Stats: Slow Cookers Heat Up

While slow cookers have been around for 40 years, consumer interest in preparing freshly made meals has suddenly made the market for the product a hot one. New research from The NPD Group finds that consumers are either digging out their old cookers from the basement (81 percent of homes already own the appliance) or are buying new ones. In the 12 months ending June 15, 12.6…

Trends: Grilling Season Isn’t Over ‘til It’s Over

Football tailgating is helping to boost the amount of time consumers spend grilling outdoors, according to the Hearth, Patio & Barbecue Association, which estimates 80 percent of Americans own a grill. According to the association, events like tailgating parties, both at the stadium and at home, are part of the reason more consumers are extending the grilling season beyond…

The Art and Heart of Branding

by Michelle Hespe Michelle Hespe catches up with Adrienne Weiss – a U.S. brand strategist, to talk about storytelling and her approach to branding. Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have…

Today’s Need for Integrated Multi-channel Marketing

By Larry Stopa, President of E-Power Marketing The world, including technology, marketing and consumer behavior, has changed rapidly through the years. Television grew from four networks into hundreds. Then countless websites further fractured mass communications channels. Users are flocking to Social communities, which are rapidly proliferating on the Internet. How are you…

How to Make Google LOVE your Online Store

Your ecommerce website has the potential to generate incredible sales volume. The easier it is for potential customers to find your products through Google, the more your sales can climb. Here are tips to light up your products' search visibility on Google. Tell Your Customers Everything About Each Product Search Engine Optimization is about content. E-Power Marketing is…

A Look Back at “Mad Men” Era Housewares

By Vicki Matranga, H/IDSA, Design Programs + Services Innovation + Design = Success Innovation and design drive the housewares industry today. Consumers and retailers are always looking for unique new products to brighten their homes and lighten their work. To add excitement to the International Home + Housewares Show and to recognize current design and innovation in…

Online Marketing: A Win/Win for both Manufacturers & Retailers

By Larry Stopa and Adrian Bredeson, E-Power Marketing Within this Digital Education series, we are working to help IHA members understand all the possibilities online marketing presents to brands in the home and housewares industry. During our time at the International Home + Housewares Show, we met with a number of brands to discuss their marketing initiatives and we gave…

How to Effectively Communicate Online

By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…

Guide to Achieving Local Search Marketing Success

By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…