Education

Learn about educational events, informative webinars and special reports, designed and prepared to help members stay up-to- date on current business topics, trends and issues!

gia Global Honoree: Canada’s Linen Chest

By Piritta Törrö, International Marketing & Business Development Carrying on the Dream Michelle Hespe looks into the story behind one of the five Global Honorees at this years’ gia Global Innovation Awards in Chicago. Linen Chest from Canada is testament to one woman’s belief in her retail dream. It’s a story loaded with sentiment and a sense of retail history - unfolding…

gia Global Honorees: Netherlands’ Kookpunt

By Piritta Törrö, International Marketing & Business Development World of Its Own Michelle Hespe meets the owners of Kookpunt in the Netherlands after they became one of five Global Honorees in the Global Innovation Awards (gia), which is run by the International Housewares Association (IHA) at the International Home + Housewares Show in Chicago every March. In…

Tips to Make your Blog Perform Better on Search Engines

By Larry Stopa and Molly Guendert Blogs are an important tool for improving branding and search visibility. According to a Search Engine Journal study, companies that Blog have 434% more indexed pages than companies who don’t, which means better visibility and more leads. If your brand isn’t seeing the results it would like from its Blogging efforts, you may want to use…

Using Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media

By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…

Using Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success

By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…

E-Power Marketing to Guide IHA Members How to Boost Search Visibility through Organic SEO

E-Power Marketing, a full service Online Marketing firm, will be back at International Home + Housewares Show offering free consultations from the Social Media Booth (located across from the entrance to the International Business Center in the Grand Concourse Lobby). Schedule your consultation with the E-Power team for advice and recommendations on improving your Website's…

Free Webinar: Trends in Cookware & Bakeware

Join us this Wednesday for "What's Cooking...trends and techniques in cookware and bakeware" For IHA Members & Specialty Retailers Date: Wednesday, October 24, 2012 Time: 1:00PM - 2:00PM CDT REGISTER > TRENDS IN COOKWARE & BAKEWARE Join IHA for this free webinar with Hugh Rushing, leader in the cookware industry. He has served as executive vice president of…

Get the Dirt on Vacuum Cleaners: New Book on Vac History Reveals What’s Been Swept Under the Rug

By Vicki Matranga, Design Programs Coordinator Brush Up on Your Understanding of Floor Cleaning Ever wonder what or who put the hum in your vacuum cleaner? The just-released book “The Vacuum Cleaner, A History” by Carroll Gantz (McFarland & Company, Inc.) answers that question and many others. Beginning with brooms, rug beaters and a look at carpet weaving…